Our PPC Edmonton services offer your business a targeted approach to Pay Per Click advertising. We help increase brand awareness, generate leads, drive traffic, increase sales and grow your online presence!
HOW TO GET QUICK AND QUALIFIED LEADS
"A third of people click on PPC ads because they directly answer their questions."
In order to ensure the success of your businesses PPC & PPV advertisements, they must be regularly up kept and maintained to ensure the latest tactics and knowledge is being applied when creating and running the campaigns. Analyzing the performance of your ads and optimizing your keyword strategy, are also essential.
Adding keywords, refining pages, designing appealing graphics, writing enticing content and knowing your audience are all equally important in the progress of advertising. There are certain software online that allow for keyword monitoring, competition research and analysis of best practices – all this learning and purchasing of the software can get time consuming and expensive! This is why hiring a PPC Edmonton agency is one of your best options – let the experts do what they do best – advertise!
Aside from the obvious benefits of wide exposure and increased sales, there are several other reasons your business should consider these marketing methods:
In order to ensure the success of your businesses PPC Edmonton & PPV advertisements, they must be regularly up kept and maintained to ensure the latest tactics and knowledge is being applied when creating and running the campaigns. Analyzing the performance of your ads and optimizing your keyword strategy, are also essential.
Great PPC Advertising starts with creating a landing page, Digital Millennia Edmonton Website Design company can help! Followed with adding keywords, refining pages, designing appealing graphics, writing enticing content, and knowing your audience are all equally important in the progress of advertising. There are certain softwares online that allow for keyword monitoring, competition research, and analysis of best practices – all this learning and purchasing of the software can get time-consuming and expensive! This is why hiring a PPC Edmonton agency is one of your best options – let the experts do what they do best – advertise!
Aside from the obvious benefits of wide exposure and increased sales, there are several other reasons your business should consider these marketing methods:
Take a look at this infographic in order to understand the basics of PPC. In short – PPC brings you paid traffic through ads that your favourite search engines show. They provide immediate results – but they only work when your budget is working. If your budget runs out – the benefits of the ads stop.
Pay Per Click is a great strategy for both new businesses and old. Although it greatly differs from Search Engine Optimization – which typically takes several months before showing true results. Search Engine Optimization is the organic strategy, opposed to Pay Per Click being a paid strategy to attract leads. To explain this in better terms: let’s say you type in Painters Near Me into Google. The first few websites that will pop up in the top are all Sponsored results, meaning that the company is paying Google to show up there (it will indicate the word Sponsored on those ads). Right below that is your Google My Business listings through Google Maps – people achieve their rankings there through reviews, location, posts and other general optimization. The following results are all organic, typically achieved through Search Engine Optimization and domain ranking and authority.
Typically businesses rely on PPC advertising for quick results, while SEO is the long game – results will come in some time but they are not so easily removed like with PPC. Take a look more in depth at how Search Engine Optimization and Pay Per Click advertising differ!
Take a look at this infographic in order to understand the basics of PPC. In short – PPC brings you paid traffic through ads that your favourite search engines show. They provide immediate results – but they only work when your budget is working. If your budget runs out – the benefits of the ads stop.
Pay Per Click is a great strategy for both new businesses and old. Although it greatly differs from Search Engine Optimization – which typically takes several months before showing true results. Search Engine Optimization is the organic strategy, opposed to Pay Per Click being a paid strategy to attract leads. To explain this in better terms: let’s say you type in Painters Near Me into Google. The first few websites that will pop up in the top are all Sponsored results, meaning that the company is paying Google to show up there (it will indicate the word Sponsored on those ads). Right below that is your Google My Business listings through Google Maps – people achieve their rankings there through reviews, location, posts and other general optimization. The following results are all organic, typically achieved through Search Engine Optimization and domain ranking and authority.
Typically businesses rely on PPC advertising for quick results, while SEO is the long game – results will come in some time but they are not so easily removed like with PPC. Take a look more in depth at how Search Engine Optimization and Pay Per Click advertising differ!
Source: Send It Rising Digital Marketing
As you can see, there are several factors that go into a proper PPC campaign – including knowing the competition, the services they are providing, the keywords they are ranking for – and most importantly, what you can do to outrank them.
Leave the experimenting and strategizing to the experts – you just take care of your business!
"When writing PPC ads, first ask yourself - why should anyone click it?"
"When writing PPC ads, first ask yourself - why should anyone click it?"
Unlike traditional marketing prior to the true digital age of advertisement (things like radio ads, tv ads, billboards, flyers and etc), Pay Per Click advertisements are extremely targeted and specific to the client and what they are looking for. For most industries, Search Engine advertising, whether PPC or SEO, are highly effective in obtaining the target clientele. Unlike Social Media advertising, which is mainly used to lure leads with offers and incentives that will make you “stop scrolling” and consider purchasing your product or service.
Pay Per Click advertising is fast, efficient and to the point. When a digital agency takes over your PPC efforts, they are coming in with first hand experience and knowledge on Google algorithms and how they think, and what they like to rank to the top. The relevancy of your landing page according to the keywords that you ranking for, is one of the most important factors. For example – if your keyword is Concrete driveways, and the client is searching for it, if they click on your website and its talking about sidewalk paving, the client will loose interest and bounce off the page, which Google will detect to determine the reason – once it sees that the ad did not relate to the search, it will penalize the account.
There are hundreds of things to look out for – rely on us to get the job done!
PPC advertising is used to generate higher traffic volumes to your website. It allows you to pay only when the consumer interacts with your advertising, making it quite a popular tactic among business owners. Search engine advertising is the most popular form of PPC - and this is how it works.
A business completes its keyword research and creates the appropriate campaign within Google Ads, including timeline, demographics, budget and so on. A possible lead looking for a specific keyword, will type it into the search engine and from there be exposed to several companies all bidding for the same keyword. The algorithm automatically determines ad rank and bid amount, according to the strength and relevance of the competition and your own site. Whoever wins the bid by having the lead click on their site, is then charged a certain amount for the click to their site. From there, its up to your landing pages to finish the job and complete the funnel process!
Unlike traditional marketing prior to the true digital age of advertisement (things like radio ads, tv ads, billboards, flyers and etc), Pay Per Click advertisements are extremely targeted and specific to the client and what they are looking for. For most industries, Search Engine advertising, whether PPC or SEO, are highly effective in obtaining the target clientele. Unlike Social Media advertising, which is mainly used to lure leads with offers and incentives that will make you “stop scrolling” and consider purchasing your product or service.
Pay Per Click advertising is fast, efficient and to the point. When a digital agency takes over your PPC efforts, they are coming in with first hand experience and knowledge on Google algorithms and how they think, and what they like to rank to the top. The relevancy of your landing page according to the keywords that you ranking for, is one of the most important factors. For example – if your keyword is Concrete driveways, and the client is searching for it, if they click on your website and its talking about sidewalk paving, the client will loose interest and bounce off the page, which Google will detect to determine the reason – once it sees that the ad did not relate to the search, it will penalize the account.
There are hundreds of things to look out for – rely on us to get the job done!
PPC advertising is used to generate higher traffic volumes to your website. It allows you to pay only when the consumer interacts with your advertising, making it quite a popular tactic among business owners. Search engine advertising is the most popular form of PPC - and this is how it works.
A business completes its keyword research and creates the appropriate campaign within Google Ads, including timeline, demographics, budget and so on. A possible lead looking for a specific keyword, will type it into the search engine and from there be exposed to several companies all bidding for the same keyword. The algorithm automatically determines ad rank and bid amount, according to the strength and relevance of the competition and your own site. Whoever wins the bid by having the lead click on their site, is then charged a certain amount for the click to their site. From there, its up to your landing pages to finish the job and complete the funnel process!