Edmonton SEO

Admit it - we all want the same thing.
To be at the top of Google search results.

Why Edmonton SEO is crucial to your business

We provide Edmonton SEO Services for various businesses throughout Edmonton, Alberta. For most niches, it is absolutely crucial to show up at the top of the Google search results – it ensures that your brand and business are in front of your ideal target audience’s eyes. Search Engine Optimization, or SEO for short, is a lengthy and costly process but it is worth every minute and every penny. The number of calls or emails you will receive from potential customers just by showing up at the top of their search results will only multiply the higher up you get.

 

How does it work? This lengthy process involves researching and targeting specific keywords in your written content, adjusting geotags and alt tags on pictures, headings, backlinks, on-page SEO, off-page SEO, and so much more. Unlike PPC campaigns, Search Engine Optimization needs some time to begin working properly as it takes Google and other Search Engines time to crawl the site and rank it accordingly. Although on the other hand, if you turn off your PPC campaigns, your rankings will disappear also as they are directly tied to the budget that you are paying Google to bid for your spot. While stopping SEO services will not immediately drop your ranking, that will take some time if you are not putting in any additional work into the Search Engine Optimization.

"'If you’re going to post content on your site anyway, you might as well take time to make sure Google takes notice of your effort”.

The Content Factory

In today’s day and age, traditional marketing doesn’t even come close to everything that the online digital marketing world can do. With traditional advertisement, your best bet (if you had the budget at the time) was to run tv and radio ads, put up massive billboards, participate in tradeshows or markets and other ways that you were put out into the very general public. That being said, it’s not a bad marketing strategy, it’s simply outdated and has a much weaker reach. 

With our abilities today, we are capable of targeting a specific audience that fits a distinct set of criteria – for example, business owners, or males between the ages of 25 and 45, or the Spanish speaking community in a certain part of the country, and the possibilities are truly endless as they keep expanding and growing the functionality of internet marketing.

The amount of knowledge and experience that goes into running proper and professional Search Engine Optimization is beyond extensive. Not only would you need to spend thousands of dollars in courses and books in order to even begin to understand fully how it works, but the time aspect alone could take years, especially keeping in mind that it is constantly evolving and new algorithms and methods are being developed on the daily. Hiring an SEO specialist ensures that the latest tactics and techniques are being utilized on your website.

Our specialists are constantly learning and upgrading their skills, as in this business, the learning will never stop as long as technology is evolving and growing. An experienced SEO specialist will bring an irreplaceable advantage to your business because it’s no lie, the second page of Google just isn’t that prestigious.

For a simple breakdown of how search results are sorted in Google, just type in “Roofing Contractor Near Me”, see what shows up? The first few results are marked Sponsored, meaning that those companies are bidding dollars between each other to appear for certain keywords – this is called Pay Per Click – or PPC for short. The next results appear in Google Maps through your Google My Business profile. Those businesses are sorted by location, reviews, general domain authority and popularity.  Finally, the companies underneath the Google Maps section are competing for their spots through Search Engine Optimization.

Ofcourse – first and foremost, your Edmonton SEO Agency will perform a current SEO and website audit to determine what your business is currently doing and what strategies and frameworks are in place to rank for relevant keywords, have valuable content and attract and convert leads. In this portion of the process we also take a look at your competition to see what services and keywords they are ranking for and what they are doing to stay in the top of the search results. From there we must complete a keyword research to determine keywords that are not extremely hard or expensive to rank for – it will prove difficult to try to go after keywords that businesses who have much higher domain authority, backlinks, citations and loads of content have been utilizing for years. That is why completing the proper keyword research is essential to the success of your SEO strategy!

 

SEO services are not the cheapest, but that is because it takes A LOT of knowledge, time, and experience to bring high quality results that will have an incredible effect on your business. It is a widely common desire to be on the first page of Google, nevermind the first result for many of your relevant keywords. Being ranked first and achieving organic traffic versus the paid traffic, means that even if your Ad campaigns were turned off (and you disappear from the top of the sponsored ad results), your website will still appear at the top of the organic search results. The backlinks, programs and software that it requires to do proper SEO are also quite costly – another reason to allow the pros to handle all the heavy lifting. 

Our SEO services for small businesses start at $1100 and can widely vary depending on your niche, competition, current state of marketing and website and so much more. Reach out today to get your quote!

Why Edmonton SEO is crucial to your business

We provide Edmonton SEO Services for various businesses throughout Edmonton, Alberta. For most niches, it is absolutely crucial to show up at the top of the Google search results – it ensures that your brand and business are in front of your ideal target audience’s eyes. Search Engine Optimization, or SEO for short, is a lengthy and costly process but it is worth every minute and every penny. The number of calls or emails you will receive from potential customers just by showing up at the top of their search results will only multiply the higher up you get.

How does it work? This lengthy process involves researching and targeting specific keywords in your written content, adjusting geotags and alt tags on pictures, headings, backlinks, on-page SEO, off-page SEO, and so much more. Unlike PPC campaigns, Search Engine Optimization needs some time to begin working properly as it takes Google and other Search Engines time to crawl the site and rank it accordingly. Although on the other hand, if you turn off your PPC campaigns, your rankings will disappear also as they are directly tied to the budget that you are paying Google to bid for your spot. While stopping SEO services will not immediately drop your ranking, that will take some time if you are not putting in any additional work into the Search Engine Optimization.

"'If you’re going to post content on your site anyway, you might as well take time to make sure Google takes notice of your effort”.

The Content Factory

In today’s day and age, traditional marketing doesn’t even come close to everything that the online digital marketing world can do. With traditional advertisement, your best bet (if you had the budget at the time) was to run tv and radio ads, put up massive billboards, participate in tradeshows or markets and other ways that you were put out into the very general public. That being said, it’s not a bad marketing strategy, it’s simply outdated and has a much weaker reach. 

With our abilities today, we are capable of targeting a specific audience that fits a distinct set of criteria – for example, business owners, or males between the ages of 25 and 45, or the Spanish speaking community in a certain part of the country, and the possibilities are truly endless as they keep expanding and growing the functionality of internet marketing.

The amount of knowledge and experience that goes into running proper and professional Search Engine Optimization is beyond extensive. Not only would you need to spend thousands of dollars in courses and books in order to even begin to understand fully how it works, but the time aspect alone could take years, especially keeping in mind that it is constantly evolving and new algorithms and methods are being developed on the daily. Hiring an SEO specialist ensures that the latest tactics and techniques are being utilized on your website.

Our specialists are constantly learning and upgrading their skills, as in this business, the learning will never stop as long as technology is evolving and growing. An experienced SEO specialist will bring an irreplaceable advantage to your business because it’s no lie, the second page of Google just isn’t that prestigious.

For a simple breakdown of how search results are sorted in Google, just type in “Roofing Contractor Near Me”, see what shows up? The first few results are marked Sponsored, meaning that those companies are bidding dollars between each other to appear for certain keywords – this is called Pay Per Click – or PPC for short. The next results appear in Google Maps through your Google My Business profile. Those businesses are sorted by location, reviews, general domain authority and popularity.  Finally, the companies underneath the Google Maps section are competing for their spots through Search Engine Optimization.

Ofcourse – first and foremost, your Edmonton SEO Agency will perform a current SEO and website audit to determine what your business is currently doing and what strategies and frameworks are in place to rank for relevant keywords, have valuable content and attract and convert leads. In this portion of the process we also take a look at your competition to see what services and keywords they are ranking for and what they are doing to stay in the top of the search results. From there we must complete a keyword research to determine keywords that are not extremely hard or expensive to rank for – it will prove difficult to try to go after keywords that businesses who have much higher domain authority, backlinks, citations and loads of content have been utilizing for years. That is why completing the proper keyword research is essential to the success of your SEO strategy!

 

SEO services are not the cheapest, but that is because it takes A LOT of knowledge, time, and experience to bring high quality results that will have an incredible effect on your business. It is a widely common desire to be on the first page of Google, nevermind the first result for many of your relevant keywords. Being ranked first and achieving organic traffic versus the paid traffic, means that even if your Ad campaigns were turned off (and you disappear from the top of the sponsored ad results), your website will still appear at the top of the organic search results. The backlinks, programs and software that it requires to do proper SEO are also quite costly – another reason to allow the pros to handle all the heavy lifting. 

Our SEO services for small businesses start at $1100 and can widely vary depending on your niche, competition, current state of marketing and website and so much more. Reach out today to get your quote!

Did you know that Googles Algorithm scans over 200 factors before calculating the rank of your site?

Everything from domain age and authority, internal and external links, alt and H1 tags, geo-tagging, descriptions, keyword density, engaging content and so much more.

OUR SEARCH ENGINE marketing strategy

Search Engine Optimization Should not be taken lightly

Digital Millennia has developed a rigorous online marketing program, combining:

as part of our Advanced Marketing Package (AMP), to assist your businesses to get more visibility, higher rankings, improved conversion and overall state of your online presence. With our advanced package, we will take care of everything digital for your business and navigate you through the various stages of your digital journey.

"On a broad scale, I see SEO becoming a normalized marketing tactic, the same was TV, radio, and print are traditionally thought of as marketing tactics."

D. Forrester

SEO will only expand and get more intricate as time goes on. Since search on mobile devices has now surpassed search on desktop, it is crucial to make sure your site is mobile, tablet and desktop friendly to ensure a smooth user experience from start to finish. Having a fast loading website also impacts your search engine score, so always make sure to optimize your site speed. As you see, SEO is an extensive process that can be extremely valuable to you and your business, but it takes time, effort a budget, software, and a team of SEO specialists that follow the latest updates and techniques of the online world. With technology becoming only smarter, we must keep learning and adapting with it to stay on top of trends and algorithm updates.

The Ultimate WordPress SEO checklist

“No website can stand without a strong backbone. And that backbone is technical SEO”.

N. Patel

Yes, WordPress has been named time after time as being a more SEO friendly platform that allows websites to rank faster and easier. 

SEMRush , AHREFS, Search Engine Journal, Pathfinder SEO,— to name a few, all agree that WordPress is much easier to rank than website platforms like Shopify, Squarespace, Wix or Weebly. Also keep in mind that those types of platforms take a monthly fee for their websites and you will be paying essentially forever for your website. When a Digital Marketing Agency builds your website on WordPress, it is a one time fee for the creation and development of your website that you get to keep forever as long as you are keeping up with your domain and hosting payments.

If you are looking to rank on search engines, it is highly recommended to have a blog on your website that will cover topics of importance to your niche. Not only does it provide valuable content for your client that places you as an expert in your industry and positions your website as a highly relevant result for client inquiries, but it provides a great opportunity for links, additional keywords, fresh content and building credibility to your clientele and search engines alike.

Plus, posting monthly blog posts keeps your business active – increasing organic search and in turn increasing visibility. Also, it makes it easier to rank for certain keywords the more you structure your content around them. Backlinking and internal linking are also easier to acquire through regular blog posts.

“Ever since the introduction of Google Search in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021.”

Source: Statista 

This should give you a pretty clear understanding of what search engine is the most powerful and should be used to your advantage. Google is the absolute number one place to get quality leads for most niches. Asides from word of mouth, having lots of positive Google reviews and being in the first 3 top results is a pretty much bulletproof way to ensure that your business attracts more eyes and closes more sales. No one is cancelling traditional marketing strategies, but they are nowhere near as effective at attracting such targeted and precise traffic for your website and business as Google does. The true beauty of internet marketing is the ability to control your budget spend at your fingertips, and ensure you are marketing and advertising to your ideal audience through the use of demographics, locations, interests, behaviours and other factors. 

You can now begin to understand how intricate the process of SEO is, this factor along with search engines discovering and ranking your new content, is the reason SEO takes time before measurable results are achieved. It is important to realize that on average, changes are usually seen after approximately 6-9 months of doing on page and off page SEO on a monthly basis. Although certain lower competition keywords are easier to rank and therefore can be faster in showing results. 

Because of the timeframe, some business owners choose to run PPC campaigns or Social Media Marketing alongside the SEO, as it brings much faster results.

What a proper SEO Strategy consists of

It all starts with the proper audit and keyword research, that will then enable you to write valuable content for your service pages and any other pages you are going to want to rank for. From there you must ensure that the content written is SEO friendly and has a certain structure plus a certain amount of relevant keywords that you are ranking for, accurate title and H1 tags and other important factors that ensure Google algorithms approve of your content. After that, things get technical with ensuring you receive high quality backlinks, making sure your citations are in order across the internet, and so much more!

Our SEO marketing techniques help you optimize your online search engine visibility, engage ideal clients with focused content, and increase your local credibility. Rely on Digital Millennia to put you to the top of the search results!

What a proper SEO Strategy consists of

It all starts with the proper audit and keyword research, that will then enable you to write valuable content for your service pages and any other pages you are going to want to rank for. From there you must ensure that the content written is SEO friendly and has a certain structure plus a certain amount of relevant keywords that you are ranking for, accurate title and H1 tags and other important factors that ensure Google algorithms approve of your content. After that, things get technical with ensuring you receive high quality backlinks, making sure your citations are in order across the internet, and so much more!

Our SEO marketing techniques help you optimize your online search engine visibility, engage ideal clients with focused content, and increase your local credibility. Rely on Digital Millennia to put you to the top of the search results!

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